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When you become an owner, you just want to sing it to the world

Homeowner
Campaign
(2012)
“When you become an owner, you feel like singing it to the world. But not like just anyone singing in the shower — no. You want to sing it like a legend, like an international star, like a voice from the golden days. You want to sing it like… El Puma Rodríguez.
That’s where this commercial comes in. More than just an ad, it’s an anthem to ownership — performed by one of the most beloved voices in all of Latin America.”