Aerolíneas Argentinas, a unique flying experience

(2014)

Inspired by the writings of author and pilot Antoine de Saint-Exupéry, which capture the majesty of airplanes and the wonder of flight.

The campaign begins with a simple question: “Why do people get in their cars on a Sunday afternoon and drive to the coast just to watch planes take off?” The answer is just as simple: “Because it’s amazing.”

To stand there, so close to a 100-ton giant at the exact moment it lifts off the ground is, quite simply, incredible. Each piece captures the sound, the floor-shaking rumble, and all the magic that makes flying such a unique experience.

The campaign invites audiences to feel every single sensation of a flight — and, if only for a moment, makes everyone feel as if they’re up there, in the sky, aboard a plane.