A historic celebration, a grand production, and a very delicious birthday cake

(2022)

From the beginning, we envisioned the 200th anniversary of Banco Provincia as an opportunity to bring some joy to people in a challenging context. By doing so, we avoided getting lost in self-reference and the exaggerated emotion that almost all anniversary communications have.

This way, we immersed ourselves in the world of Banco Provincia and understood that it was and is much more than a bank. It has had a social role since its inception, it is a bank that leaves no one out, and it is a tool of public policy for the Province of Buenos Aires and the country. Always focused on producing, producing, producing.

In this journey, we found values like diversity, inclusion, and empathy present from the beginning. These values are super relevant today and allow us to transform the anniversary into a positive and close message for the people. We know that actions speak louder than words. Or in Banco Provincia’s language: Producing.