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It’s Red Days time — time to get a new device.

Ice
Campaign

Updates
Campaign

Wind
Campaign

Sewer
Campaign
(2022)
Red Days is Claro’s traditional discount event on devices and accessories. To promote it, a spot was created featuring a conversation between two cellphones.
One of them slips from its owner's hands and falls down a storm drain. As it falls, it insists someone will come to rescue it. But at the bottom, it meets an old cellphone that tells it that’s not going to happen — because it’s Red Days, and its owner is going to buy a new device.