With brownies around, the 9th floor lights up

(2009)

The commercial tells the story of a building designed by Austrian architect Herold de Poul in 1972. During the inauguration ceremony, de Poul — a man of few words in his own language, and even fewer in Spanish — stepped up to the atrium, adjusted the microphone, and said: “My masterpiece.” The phrase, brief and full of pride, stood in stark contrast to the building itself: bulky, and not much different from so many others in Buenos Aires. Those present that day chuckled at Herold and his building, which seemed to have nothing special about it. In the years that followed, the apartments were slowly and sparsely occupied. It wasn’t until 2009 that the building was fully inhabited — when a large family moved into the ninth floor.
That same year, Herold de Poul’s words finally began to make sense. On a cold Sunday afternoon, the woman from the ninth floor decided to bake Exquisita brownies for her family, to brighten their day. She put the tray in the oven, set the timer for 30 minutes, and at that exact moment — the ninth floor smiled.