To back
Rice crackers to calm a hungry hand

Foreign
Campaign

Lobster
Campaign

Lion
Campaign

Snake
Campaign

Shark
Campaign

Mate
Campaign

Rabbit and Cow
Campaign

Dolphin and Seal
Campaign

Bear and Monkey
Campaign
(2013)
“A hungry hand is a fierce hand. It’s anxious, voracious. When a hand goes into survival mode, nothing hits the spot like rice crackers — devoured like a beast.” That’s the heart of the campaign.