La América & El Buró: 2025 Overview

This year, the agency added the Frávega account to its portfolio and consolidated its Mexico office, where it began working with Procter & Gamble. Additionally, El Buró (its design, animation, and AI studio) produced numerous pieces for clients including Lucchetti, Quilmes, and Swiss Medical, among others.

The agency is comprised of a highly diverse team with a simple objective: to work with passion. To achieve this, they use strategic thinking, technology, design, and communication as the primary drivers. Their ambition is to generate the greatest positive impact on how companies develop their businesses and connect with people.

Their philosophy is built on the values of independence, respect, hard work, and honesty. Their workflow is characterized by a deep commitment to understanding the client's business, executed in four stages: Induction and Diagnosis, Strategic Development, Creative Development, and Production. This is the collaborative model chosen by La América and El Buró (their production, design, and animation hub).

Main Services

-La América: Strategic consulting, Innovation, Advertising campaign creativity.

-El Buró: Comprehensive production, AI, Brand ID, Digital Design, Editorial, Illustration, Motion Graphics, Naming, Packaging, Graphics, Retail, Website Design.

Clients

Cervecería y Maltería Quilmes (Quilmes Beer) - Banco de la Provincia de Buenos Aires - P&G Mexico (Salvo Detergent) - Swiss Medical Group - Frávega - La Virginia (Tea) - Conti Paraguay (OK Foods) - Molinos Río de la Plata (Lucchetti, Arroz Gallo, Gallo Snacks, Chocoarroz, Arlistán, Preferido Breadcrumbs).

2025 News

In 2025, the agency highlighted its new partnership with a brand as iconic and beloved as Frávega. This has been an enriching process; as with every new client, it began with an induction phase involving deep research into new categories and industries. These insights led to a strategic and creative development that showcased the company's business transformation and future projection.

Another milestone was the consolidation of the Mexico office. Following its first year and several pitch processes, the office began working with Procter & Gamble, among other clients who challenge the agency to deliver world-class work.

The team is highly expectant as this work will soon be released. Finally, a trend that accelerated this year with the rise of AI is the agency’s ability to produce its own campaigns. El Buró has produced numerous pieces recently:

The "Recetas como se me cantan" (Recipes My Way) for Mamá Lucchetti (digital always-on) were conceived and animated by the studio.

All key visuals for the new Quilmes and Swiss Medical campaigns were created using AI by El Buró.

Even the Cuenta DNI TV commercial was fully produced in-house.

Featured Cases

Frávega

Relaunching a 115-year-old brand is always a challenge. The agency found two opposing realities: while the public perceived a shrinking company, the internal reality was a giant investing heavily in technology, product range, and distribution. It was a transformation toward becoming a global retailer that sells "absolutely everything." The campaign's goal was simple: to make people realize, "Oh, it's like Mercado Libre." That shift in perception happened almost instantly.

Cuenta DNI, Banco Provincia

Cuenta DNI was known for its discounts, but its link to Banco Provincia wasn't always clear; they felt like two separate brands. To unify them, the agency took the brand's loyal 8-bit dog mascot and paired him with a classic banking product: personal loans. The message shifted from "daily discounts" to "funding your dreams." To signal this evolution into "reality," the pixelated dog became a real-life pup. This consolidated both brands into a single proposal that supports the people of Buenos Aires Province.